Why is there no sex in supply chain research?

I'm feeling hard done by. I have to do pricing, promotion and inventory and there are researchers doing much more interesting work.

1) a student at Concorida University found that male rats (interesting choice of animal to try to make conclusions on human relationships) were more attracted to femalerats playing hard to get than those offering up favours all the time. (I do wonder about the researcher's objectivity given that she is in fact a woman) Who thinks these projects up? Are there any inventory or supply chain possibilities here? I'm good at the mathematics of probabilities but really that won't do much except shed a disappointing light on my chances.

2) Researchers in Austalia examined the behaviour of swans - previously thought to be monogamous. Swans mate for life but these researchers discovered that female swans stepped out at night and screw around under the cover of darkness. The thought was that they do it clandestinely so that their long term partner doesn't slack off on things like babysitting and sitting on eggs. Oh those scheming pens (that's the right word for a female swan - I looked it up). Can we model it? Interarrival times???

Oh well, back to the supply chain.